Alexander the Great vs. Cyrus the Great

In our past, we have had many leaders. Some were better than others, but what must a leader do to acquire the label â€Å"great†? Of course, one could simply go by the definition of the word and deem the leader â€Å"above average†. Did the great ones of ancient times exceed these standards or were they just above average like a standard dictionary would have us believe. Let us focus on two â€Å"great† leaders of our past by the names of Alexander and Cyrus. Both of these kings were famous for the way they ran their empires but were they both, so called, great? Cyrus the Great was the first king of the Achaemenid Empire. While he was king, he freed 4,000 Jews from Babylon. He also founded a new capital, invented the first postal system, and was mentioned 22 times in the old testament. Not only did he build one of the most powerful empires in ancient times, but he made its glory last by organizing it and expressing his tolerance of different races and religions. Alexander the Great lost his father and became a king at the age of 20. While he was king, he expanded Macedonian territory. He did this through conquest and was never defeated in battle. In fact, he conquered half of what was known in the world at the time. He also founded a city in Egypt and named it â€Å"Alexandria† (after himself, of course) and Wheatley2 discovered trade routes in Asia. But, because of the excellent battle strategies he was known for, he is often called the greatest military leader of all time. These great leaders were very different in the ways that they ran their kingdoms, but they did have some things in common. For one, they both had large and exceptional empires. Also, they were both born princes and became kings of small kingdoms and sought through conquest to enlarge them. But the biggest comparison I found was that it was said Cyrus had an influence on Alexander. In my opinion, Alexander did the most to signify his existence and roles in ancient times. He was an amazing leader and was known to never lose a battle. As another example, he expanded his empire greatly by doing what he was best at. Battle took him and his kingdom far and that’s something people wouldn’t soon forget. When it comes to contribution to the subject of Western Civilization, I do believe that Cyrus takes home the gold. After all, he came before Alexander did. What is a leader without his inspirations? He freed Jewish slaves, created the first postal service, and created the greatest, most-powerful empire in ancient times. If it weren’t for him and his examples, perhaps Alexander wouldn’t have been so infamous for his tactics in ruling his kingdom. I guess the people we call â€Å"great† these days are not as wonderful as they seem. Maybe if people took a look into our past at the real great ones, the leaders in our present would only be average.

BMW Consumer Research Essay Example | Topics and Well Written Essays - 2500 words

BMW Consumer Research - Essay Example Pg 1 - You say that your quotation in para 1 comes from BMW - where We need the publication details here. Has this first sentence come from the BMW web site If so, this should be referenced and critiqued - company web sites are not objective and valid sources of data this comes from BMW.com as stated in the reference page (BMW 2006). You are not 'supposed' to type a .com in a paragraph citation. BMW is listed in the reference page as BMW.com. That is why we have citation and then you look at the reference page. That is where this information is at. The scope of this research is to define factors that influence BMW's brand and image with an inference to create a program that increases customer value, satisfaction and loyalty towards the BMW brand and image. This will be done by examining the external environment in relation to Kotler and Keller's Marketing Management (2006), where: The societal marketing concept holds that the organization's task is to determine the needs, wants and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer's and the society's well-being. Customer Relationship Management (CRM) is a met... This can be achieved by understanding the factors that influence consumer behavior and by building a trustful and committed reputation for BMW that is in alignment with consumer needs (Little and Marandi 2003). To create a program that will effectively increase consumer satisfaction, the research proposed is secondary literary research and the applications to BMW's environment. This will allow BMW to define potential consumer's perceptions and lifestyles and the manner in which these factors are affected by external engagement. This research will deal with the people who purchase from BMW as well as the external factors that effect their purchase behaviors. 1.3 Research Justification While the application of such things as internet and email based surveys are quite wide-spread and appropriate in most areas of marketing research, we can assume that implementing a research program based solely on the application of primary research and conclusions of statistical inferences will not allow for a subjective review and will only be based on the consumers collective responses to a question (Craig and Douglas 2000) This does two things, first it removes the possibility of consumer interpretations towards marketing research and secondly it is only representation of a single sample, in this case BMW's previous research has been gathered around the current customers, but not inherently dependant on cultural factors that engage or disengage a consumer behaviour in relationship to external forces. Pg 3 - how do you know that BMW currently has primary information on consumers Where did you get this from How can you state that BMW is lacking in subjective and theoretical resear ch If this is true, it needs substantiating:

Lesson plane(cave) Assignment Example | Topics and Well Written Essays - 750 words

Lesson plane(cave) - Assignment Example 2. Show some graphics / images of caves while explaining its formation and characteristics. Encourage students to justify whether historical accounts about cave dwellers and its practice, i.e. cannibalism were truth or just hearsays. 3. Tell the class some interesting facts on caves like the Russell Cave in Alabama, USA which yielded a sequence of human habitation dating back almost 9,000 years (â€Å"Cave,† 1995) and used to be a place for cannibalism and religious activities. 1. There will be flashcard posted on the board containing 2 – 3 types of caves discussed (i.e. primary cave, fracture cave, glacier cave). Each student will be given a flashcard containing a word, term or an adjective that relates to the types of caves posted on the board. 2. As per instruction, each student should post his or her own flashcard to its corresponding cave in the board (i.e. a student was given a flashcard containing the word â€Å"LIMESTONE† and this should be posted under SOLUTIONAL CAVE. The entire class must accomplish the task in 2 minutes. 3. If there are incongruent terms or there is/are mismatch, the teacher will perform a draw lots and will pick 3 names to re-arrange or organize the terms / description of his assigned cave type. Each has its assigned cave 2. As an instruction, they have to illustrate how we, humans could help to preserve cave structure and its ecosystem, either by drawing or by creating a collage (students must be informed ahead of time that they must bring used magazine, news papers, scratch papers). Each group must have 2 representatives to briefly summarize and discuss the